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The Weather Channel - Global Content Operations

weather.com / IBM

I owned Content Operations for The Weather Channel app and weather.com globally. Below are some of my day-to-day responsibilities and how I made an impact.

  • Curate and ingest video and articles to the CMS (Drupal and WordPress). My responsibility was to curate content from the local weather.com site to re-distribute in eight different international sites with the support of international partners. As well as leading a team of producers for the Spanish version of weather.com.
  • Plan seasonal content calendars: provided quarterly planning for different holidays as well as important dates for each region.
  • App content programming: curated content for The Weather Channel app and configuration of content containers in Drupal (Distribution).
  • Prioritize bugs and localization fixes: addressed production enhancements as well as in-app, big web, and mobile web errors, work with QA, frontend, and backend teams. Experienced managing tickets on Jira. 
  • Content acquisition: acquired content globally with photographers, videographers, and UGC in APAC, Latam, and EMEA. Expanded domestic (US) content houses contracts for distribution internationally.
  • Collaboration with crossfutional team: developed partnerships in Latam and Europe with IBM’s local marketing, legal, and business development teams.
  • Project management: supervised a team of contractors to deliver content for weather.com international and global partnerships distribution.