About Chris
I am a multilingual project manager who has helped brands establish content strategy for global markets.
Over the past few years, I have been leading content operations for weather.com (global markets), at The Weather Channel Digital, an IBM Business.
I ran global partnerships with media distribution partners in Portugal, Spain, France, Canada, UK, India, and Germany to generate $10MM+ in revenue across the weather.com digital ecosystem (websites, apps, and social media). I managed a team of content producers for the U.S. Hispanic site of weather.com and the English international global site.
I joined The Weather Channel in December 2015 from the Miami agency Young & Rubicam. Prior to joining TWC, I held social media management roles as I launched campaigns for Coors Light U.S. Hispanic, Dell Brazil, The North Face Central America, Infinity Panama, Chili’s, and Samsung Latin America. My start in the media industry took place in the Salvadoran radio morning show Pencho y Aida.
In 2018, I was awarded the Communicator of the Year award from my alma mater, the Don Bosco University in El Salvador, where I'm originally from. I graduated with honors with a multimedia technician degree and a bachelor’s degree in communication.
The Weather Channel - Global Social Media
The Weather Channel - Content Operations
Global Marketing Campaigns
Localization Project Management
Coors Light – Refresca Tú Fútbol
Coors Light – Refresca Tú Música
- Chris is a world-class leader who gets stuff done. At Weather.com, he built a multilingual, global video production operation from zero to delivering great content to more than a dozen countries. Total self-starter, focused, fun and builds teams that are hyper focused, loyal and ready to dig in.
Neil Katz
Global Head of Content
The Weather Company, IBM
I had the opportunity to work with Chris for the past 3 years, supporting our India partner. He is very experienced and knowledgeable in the content & social media space. He has a clear passion for content quality and audience. He works tirelessly supporting Asia timezone even through he is based in New York. I truly thanked him for his commitment and support for growing the business in Asia.
Eva Chia
Sr Strategic Partnerships Manager, APAC,
IBM
Perhaps the most valuable thing Chris brings to the table is a team-mindedness that helps elevate the work of everyone he encounters. He's a self-starter and always takes it upon himself to go beyond what is required of him. He's always the first to go out of his way to learn a new skill and to brainstorm new ideas that can help better his team and workplace.
Nicole Bonaccorso
Senior Editor,
IBM